TY  - JOUR 
AU  - Blanco Moreno, Sofía
AU  - González Fernández, Ana M.
AU  - Muñoz Gallego, Pablo Antonio
AU  - Casaló, Luis V.
PY  - 2024
SN  - 2212-571X
UR  - http://hdl.handle.net/10366/162183
AB  - [EN] This study analyses the social media engagement (SME) received by Instagram posts from a tourism destination based on communication and mental imagery theories. This research considers both the type of sender (tourists vs. residents) and the...
LA  - eng
PB  - Elsevier
KW  - Instagram
KW  - Destination image
KW  - Artificial intelligence
KW  - Machine learning
KW  - Deep learning
KW  - Social media engagement
TI  - Understanding engagement with Instagram posts about tourism destinations
DO  - 10.1016/j.jdmm.2024.100948
T2  - Journal of Destination Marketing & Management
VL  - 34
ER  -