TY - JOUR AU - Blanco Moreno, Sofía AU - González Fernández, Ana M. AU - Muñoz Gallego, Pablo Antonio AU - Egger, Roman PY - 2024 UR - http://hdl.handle.net/10366/162234 AB - [EN] More and more tourists are sharing their experiences on their social media through a combination of photos, texts, and hashtags. But there is a scarcity of studies in literature on analyzing tourists’ visual content in relation to tourism... LA - eng PB - Springer Nature KW - Tourism experience KW - Tourism destination KW - Analysis of images KW - Photos KW - Deep learning KW - Machine learning KW - Instagram TI - What do you do or with whom? Understanding happiness with the tourism experience: an AI approach applied to Instagram DO - 10.1057/s41599-024-02859-z T2 - Humanities and Social Sciences Communications VL - 11 ER -