TY  - JOUR 
AU  - Blanco Moreno, Sofía
AU  - González Fernández, Ana M.
AU  - Muñoz Gallego, Pablo Antonio
PY  - 2024
SN  - 2444-9695
UR  - http://hdl.handle.net/10366/162241
AB  - [EN] Purpose: The purpose of this study was to uncover representative emergent areas and to examine the research area of marketing, tourism and big data (BD) to assess how these thematic areas have developed over a 27-year time period from 1996 to...
LA  - eng
PB  - Emerald
KW  - Big Data
KW  - Tourism Marketing
KW  - Literature Review
KW  - SciMAT
KW  - Science Mapping Analysis
KW  - Future Research Agenda
TI  - Big data in tourism marketing: past research and future opportunities
DO  - 10.1108/SJME-06-2022-0134
T2  - Spanish Journal of Marketing - ESIC
VL  - 28
M2  - 266
ER  -