TY  - JOUR 
AU  - Garrido Morgado, Álvaro
AU  - González Benito, Óscar
AU  - Martos Partal, María Mercedes
AU  - Campo, Katia
PY  - 2021
SN  - 0022-4359
UR  - http://hdl.handle.net/10366/163937
AB  - [EN] In-store displays aim to boost sales of both utilitarian and hedonic products. Noting typical differences in the information processing andpurchase behavior evoked by these product types, and building on congruency theory principles, the authors...
LA  - eng
PB  - Elsevier
KW  - In-store display
KW  - Hedonic product
KW  - Utilitarian product
KW  - Dual information processing mode
KW  - Congruency principle
TI  - Which Products are More Responsive to In-Store Displays: Utilitarian or Hedonic?
DO  - 10.1016/j.jretai.2020.10.005
T2  - Journal of Retailing
VL  - 97
M2  - 477
ER  -