TY  - JOUR 
AU  - Wahab, Hamza Kaka Abdul
AU  - Alam, Faizan
AU  - Lahuerta Otero, Eva
PY  - 2025
SN  - 2444-9709
UR  - http://hdl.handle.net/10366/164734
AB  - [EN] Purpose – In today’s global and competitive e-commerce market spaces, social media influencers (SMIs) exert
substantial influence on consumer behavior. This study aims to examine how electronic word ofmouth (e-WOM),
Instagramusage and the...
LA  - eng
KW  - Social media influencers
KW  - Electronic word of mouth
KW  - Parasocial relationship
KW  - Instagram
KW  - Purchase behavior
KW  - Influencers en redes sociales
KW  - Boca a boca electrónico
KW  - Relación parasocial
KW  - Comportamiento de compra
TI  - Social media stars: how influencers shape consumer’s behavior on Instagram
DO  - 10.1108/SJME-09-2023-0257
T2  - Spanish Journal of Marketing - ESIC
VL  - 29
M2  - 188
ER  -