TY  - JOUR 
AU  - Garrido Morgado, Álvaro
AU  - González Benito, Óscar
PY  - 2024
SN  - 0969-6989
UR  - http://hdl.handle.net/10366/168499
AB  - [EN] Difficult economic times might encourage private label purchases, though most such decisions occur in-store. The current study therefore presents an analysis of whether in-store displays (ISD) exert similar effects on private labels versus...
LA  - eng
PB  - Elsevier
KW  - Private label
KW  - In-store display
KW  - National brand
KW  - Triple coherence line
TI  - Applying the triple coherence line to in-store marketing plans to increase private label market share
DO  - 10.1016/j.jretconser.2023.103642
T2  - Journal of Retailing and Consumer Services
VL  - 77
ER  -