TY - JOUR AU - Ye, Haokeqian AU - Herrero Gutiérrez, Francisco Javier AU - Galán Arribas, Rafael PY - 2025 SN - 1138-3305 UR - http://hdl.handle.net/10366/168657 AB - [EN]This study devolves into the use of Chinese social media platforms by clubs participating in the 2022-2023 season of the Spanish First Division Football League. Four research objectives guide this study. First, to identify the specific purpose... LA - eng PB - Universitat Ramon Llull KW - Communication KW - Social networks KW - Football KW - China KW - Spain KW - Comunicación KW - Redes sociales KW - Fútbol KW - Primera división española KW - Weibo KW - Bilibili TI - Football and social media presence in China. A case study of the Spanish First Division Football League DO - 10.51698/tripodos.2025.57.05 T2 - Tripodos M2 - 143 ER -