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Título
Multi-unit versus single-unit franchising: Assessing why franchisors use different ownership strategies
Autor(es)
Palabras clave
Multi-unit
Single-unit
Franchising
Free-riding
Shirking
Adverse selection
Clasificación UNESCO
5311 Organización y Dirección de Empresas
Fecha de publicación
2010-03
Editor
Routledge (Taylor & Francis Group)
Citación
Gómez, R. S., González, I. S., & Vázquez, L. (2010). Multi-unit versus single-unit franchising: Assessing why franchisors use different ownership strategies. Service Industries Journal, 30(3), 463-476. https://doi.org/10.1080/02642060802252027
Resumen
[EN] The aim of this article is to examine what factors underlie the choice of organisational form when franchisors add new franchised units to their networks. Franchisors may grant new units to existing franchisees (multi-unit franchising (MUF)) or to new franchisees (single-unit franchising). We find that this choice depends on the existence of contractual problems (namely adverse selection and moral hazard) and several network characteristics influence the magnitude of these problems. In particular, we found a positive relationship between the intensity of the use of MUF and network size, geographical concentration of the units of the network, and industries where customers tend to be non-repetitive.
URI
ISSN
0264-2069
DOI
10.1080/02642060802252027
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