The Grass Is Always Greener on My Side: A Field Experiment Examining the Home Halo Effect

Abstract

[EN]Wood-burning pollution is a severe problem in southern Chile, where every winter, people are exposed to unhealthy ambient fine particulate matter (PM2.5) concentrations. Urban air quality is a major concern for health officials, but public awareness campaigns tend to focus on outdoor hazards. Our understanding of how residents are exposed and perceive air pollution risks in their homes remains incomplete. This study explores the ability of participants to perceive indoor air quality. We collected data on 81 households, combining perceptions of air quality with objective measurements of PM2.5. Residents’ evaluations of air quality were systematically compared to inspectors’ evaluations in order to examine the home halo effect. We found that residents tended to overestimate air quality in their homes. We discuss how our data supported the existence of a home halo effect, but also point out the possibility that individuals’ ability to perceive air quality in indoor spaces is limited by other factors.